On January 31, the Foreign Economic Relations Board (DEİK) published a full-page advertisement in the Financial Times. The ad was titled “An Open Letter from the Turkish Business Community to EU Leaders.” It was addressed to European Parliament President Roberta Metsola, European Council President Antonio Costa, and European Commission President Ursula von der Leyen. Beneath
The longer version of the headline is straightforward: Why are letters addressed to Brussels no longer effective—and why does the European Union need a new story with Türkiye? When I first came across the open letter prepared by the Turkish business community through DEİK and published on 31 January as a paid announcement in the